Job etiquette: How important is that first impression?
Psychologists and seminar leaders caution that we have between seven and 17 seconds to interact with a person before he or she forms an opinion about us. Even more sobering–it takes three times as long...
View Article6 sure things about mobile banking
Other than death, taxes and the title of a sweet-but-predictable adolescent lust film from the 80s, there are few sure things in life. A reporter recently asked me how mobile banking was changing the...
View Article5 tips to integrate social media into your multichannel marketing campaign
Clients ask me frequently, “How can I integrate social media with my other channels and deliver real, measurable results?” There are some best practices, but there’s no one-size-fits-all approach: What...
View Article4 inexpensive ways to find out what your customers are thinking
Here’s what I’ve been hearing from clients the past few months: “I want to know more about what my customers are thinking about as they consider my products, but I’m not sure where to turn.” “If I had...
View ArticleMobile website or mobile app?
The best way to answer this question is: “It depends.” What does it depend on? Understanding your customers and how they interact with your business. Mobile-optimized websites A mobile-optimized...
View ArticleWhy you need a business case (and 5 easy steps to develop one)
With so many new marketing tools available and budgets shrinking, it can be hard for businesses to decide what to pursue and what to put on the back burner. The best way to prioritize your options is...
View ArticleSix offline marketing skills to use for online success
You’re a traditional direct marketer with some digital experience — after all, you use email, Web research and LinkedIn — but you’ve never managed a digital program from start to finish. Then you hear...
View ArticleI love my job, doggone it
I am blessed to work for an agency that allows us to bring our doggies to work. I can’t tell you what a difference it makes in the quality of my day. In fact, several scientific studies have concluded...
View ArticleFranchisees: Give yourself the gift of time with campaign management tools
When you own your own business, there is one thing you always need more of: time. More time to focus on your customers. More time to grow the business. More time to spend with family. Part of the...
View ArticleBanks: Your third-party software vendors can do more than you think
When you work with third-party software providers, as most banks do, it’s important to ensure that all the platforms are branded and work together to create a seamless customer experience. Often banks...
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